About Us

Meet the Team Driving the Fluid Movement

Trasy Lou

Co-founder & CEO

Regional General Manager - Atome BNPL;
GM - Uber Eats & Rides APAC

Drawing on her experience leading teams at Uber and Atome, Trasy intimately understands the unique challenges small businesses face.

Her upbringing in a family-owned manufacturing business in China has instilled a desire to give back and help other small businesses thrive.

Trasy envisions Fluid as a catalyst for change - providing innovative B2B payment solutions that level the playing field for SMEs.

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Steven Li

Co-founder & CPO

Head of Fintech Product - Coupang;
Head of Product - Atome BNPL

Steven Li's journey began when he moved to Singapore at 17 on a full scholarship.

This opportunity opened doors to diverse experiences that ranged from being a field service engineer for ASML to leading projects at renowned companies like Mozat, Atome, and Coupang.

Steven's passion for exploration and lifelong learning is mirrored in his work at Fluid, where he dedicates himself to solving the unique challenges SMEs face.

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Ruoyun Yang

Co-founder, CFO

Head of Asia - Lendable Investment – IFC

Ruoyun Yang is the financial expert at Fluid.

With a Chartered Financial Analyst license and experience in finance roles at renowned companies such as Lendable and IFC, she brings a wealth of knowledge to the table.

Ruoyun's deep financial knowledge and strategic foresight are invaluable assets in guiding Fluid's success and empowering small and medium-sized businesses to overcome challenges and reach their full potential to thrive in the B2B market.

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More Than a B2B Financing Solution

Our Story So Far

Fluid emerged from the real-world problems we witnessed B2B businesses face every day: time-consuming reconciliations, endless paperwork, and untapped potential due to outdated payment processing systems. These challenges were holding B2B companies back, and we were determined to change that.

In 2023, we founded Fluid with a clear mission that remains at the heart of everything we do today: to be a B2B payments solution that brings the B2B payments landscape into the 21st century. Get paid instantly, whether your buyers pay now, pay on delivery or pay later, make smarter decisions with intuitive financial technology, and foster deeper connections with your business customers.

That's the Fluid difference.

The Future Of Your B2B Business Is Fluid

Our Values

Aim High, Make Magic

Set ambitious goals and innovate to exceed expectations.

Always Be Thriving

Cultivate continuous growth and adaptability.

Build for Long-Term

Make decisions for sustainablegrowth and lasting value.

Own It

Encourage accountability and proactive problem-solving.

Win Together

Foster teamwork for greatersuccess.

Integrity in Every Action

Uphold ethics, transparency, and fairness in all dealings.

Fluid’s innovative B2B BNPL (Buy Now, Pay Later) solutions accelerate B2B businesses’ efforts to optimize working capital and enhance cash flow by offering upfront payments. Our cutting-edge payment platform seamlessly integrates digital payment methods, automated accounting systems, with transparent transaction fees. Designed for B2B e-commerce companies, wholesalers, and distributors, Fluid simplifies complex B2B transactions and unlocks new growth opportunities.